TikTok Shop Operations

End-to-End TikTok Shop Management

We handle your entire TikTok Shop operation — from store setup and product listings to affiliate recruitment, order fulfilment coordination, and data-driven performance optimisation. You focus on your products; we handle the platform.

£5M+
GMV Managed
10K+
Products Listed
500+
Active Affiliates
99.2%
Order Accuracy

What We Manage

Complete Shop Operations Coverage

Store Setup & Optimisation

Full TikTok Shop account setup, brand profile optimisation, category selection, and compliance with platform requirements.

Product Listing Management

Keyword-optimised product titles, descriptions, and images. Competitive pricing analysis and promotional calendar management.

Affiliate Recruitment

We recruit, vet, and manage a network of content creators who promote your products on commission — driving scalable, performance-based sales.

Fulfilment Coordination

Liaising with your logistics provider to ensure order accuracy, fast dispatch, and TikTok Shop's seller performance score compliance.

Analytics & Reporting

Weekly performance dashboards covering GMV, conversion rate, affiliate performance, return rate, and growth recommendations.

Campaign Management

Flash sales, voucher campaigns, TikTok Shop ads, and seasonal promotions planned and executed to maximise revenue spikes.

Launch Process

Live on TikTok Shop in 4 Weeks

1
Week 1

Onboarding & Setup

Account creation, brand audit, competitive analysis, and initial product catalogue upload.

2
Week 2

Listing Optimisation

Full product listing optimisation with SEO-driven titles, descriptions, and media.

3
Week 3

Affiliate Activation

Recruit and brief first wave of affiliate creators for product promotion campaigns.

4
Week 4+

Launch & Scale

Go live, monitor performance daily, optimise, and scale what works.

The Opportunity

Why TikTok Shop Is the Future of Commerce

Discovery Commerce

TikTok users discover products through entertaining content — conversion rates are 2–3x higher than traditional e-commerce channels.

In-App Purchase Flow

Frictionless checkout without leaving the app dramatically reduces cart abandonment and increases impulse purchase rates.

Explosive Growth

TikTok Shop GMV is growing at 100%+ YoY in Europe — early movers gain category leadership advantages that compound over time.

Frequently Asked Questions

Questions, Answered

What does TGen's TikTok Shop operations service cover?

Store setup, product catalogue management, content seeding, affiliate creator recruitment, live commerce coordination, order fulfilment monitoring, policy compliance, and performance optimisation. We manage the full operational stack end-to-end.

Which markets can you run TikTok Shops in?

We operate TikTok Shops across the UK, Spain and Germany — three of Europe's fastest-growing TikTok Shop markets. Each requires market-specific compliance, logistics, and content localisation, which our regional teams handle in-country.

How does your fee structure work?

We offer a combination of monthly management fee and performance bonus tied to GMV and self-operated channel growth. Specific commercials are tailored to each brand's volume and scope — request a proposal for detail.

What KPIs do you optimise for?

Primary metrics: GMV, self-operated share of revenue, zero-output rate, affiliate activation rate, and ROAS. We report these weekly with actionable recommendations.

Can you work with our existing TikTok Shop or start from scratch?

Both. We've turned around under-performing shops and launched brands from zero — the engagement model adapts based on your starting point and growth ambition.

Ready to Open Your TikTok Shop?

Let our team handle every operational detail so you can focus on growing your product catalogue and brand.

Get a Free Consultation